The kosher food industry is continuously growing throughout the United States. The demand for quality dining establishments has created a need for restaurateurs to tap in to this market; however; it is difficult to be successful in the kosher restaurant business. Large markets such as New York, Los Angeles, and Baltimore have many kosher restaurants. The Authoritative New York City Kosher Dining Guide has logged information on over 300 kosher eating establishments in the five boroughs alone. In spite of the fact that many of these restaurants are closing, new ones open every day. There are many success stories in the larger markets,as restaurants have many resources available as well as the kosher diners who are accustomed to eating out. The secondary markets without the same resources usually have but several kosher restaurants from which to choose. This creates demand for quality eating establishments and an opportunity for restaurants. The disposable income is available and those people waiting to keep kosher are looking for good food. Additionally, most successful restaurants who operate kosher establishments will tell you that their customer base, albeit mostly Jews, consists of a mixture of both Jews and gentiles alike. The opportunities available in secondary Jewish markets are unlimited for a restaurateur with a quality product and good service.

 Raymond Robbins in Atlanta, Georgia founded the original Chai Peking in 1997. Chai Peking is an authentic glatt kosher Chinese restaurant operating inside a national supermarket chain situated in the neighborhood of Atlanta's largest orthodox Jewish community. The selection of this location was part of an overall strategic plan to serve the Jewish community quality kosher food while creating a profitable operation for the owner. The supermarket is one of the few places in Atlanta offering the Jewish community a large selection of kosher foods. Securing a location within this store affords the Jewish consumer the opportunity to purchase not only packaged grocery foods but glatt kosher prepared foods as well. In our case, great Chinese food!
  Since it's inception, Chai Peking has been so well received it has become a destination place for not only the Atlanta community, but kosher Jews who are visiting our city, or, just passing through.
  Chai Peking is a small glatt kosher restaurant with a space measuring approximately 500 square feet. Our signage is an eye catching backlit awning with bright Chinese mustard yellow, black and red colors. Chai Peking is spelled out in a Chinese style font. The storefront is open and inviting with the line forming in front of the steam table tempting the customer as they wait for their turn to order. One hundred percent of our business is take out although Chai Peking customers can choose to dine in sharing a large seating area with the Kroger supermarket. Forty-five percent of our customers order their meals directly from the steam table. These orders are mostly "specials" meals consisting of egg roll, choice of soup, choice of entrée, and a drink. The balance of the entrées are cooked-to-order and come straight from the custom wok stove. Chai Peking uses authentic Chinese recipes created by our master chef. These recipes have been in the family for many years. The expertise in Chinese cooking has played an integral part n the success of Chai Peking. The employees at Chai Peking wear a Chai Peking uniform and a big welcoming smile. Our people are not only neat and presentable, but consistently remember customer's names. Customer service and our delicious authentic Chinese cuisine are the reason Chai Peking has become an overwhelming success.

Our corporate philosophy is based upon two concepts that we have integrated together. It is our for goal these concepts remain interdependent of each other:

1. This concept is based on the philosophical principle of giving back to the Jewish community. We accomplished this by offering quality kosher food to the Jewish community coupled with supporting Jewish day schools, organizations, and synagogues.
   
2. This concept is based on the idea of operating a financially successful restaurants which will provide the owners, employees, customers, and vendors with a mutually beneficial relationship. Ideally these relationships will meet or exceed the needs and expectations of each other.

Committed to these philosophical principles, and with Hashems help, Chai Peking will exemplify a successfully run restaurant in which the Jewish community is proud to support.

If you are interested in discussing this business opportunity further, or if you have any questions please feel free to contact Raymond Robbins at 404-327-7810